A nonprofit organization based in Oakland, CA. focused on working towards ending gender-based violence through amplifying community stories.
AAPI Women Lead
Managed social media content calendar for AAPI Women Lead, developed social media posts, graphics, and videos focused on impact-driven stories and conversations told between CEO and co-founder, Dr. Connie Wun, and community leaders and organizers.
Lead end-to-end project campaign of their Youth-led Mutual Aid Relief Fund where the organization focused on raising money to support community youth leaders and youth organizers with their community projects and aid during the height of Covid-19 Pandemic.
When joining, the organization was still in a start-up stage with only 1K followers, and I was able to organically grow their account to 10K. Now AAPI Women Lead has over 100K follower count on their Instagram platform.
Lead the development of Youth-led Mutual Aid project campaign from creation to launch.
Created application forms and launched the opening of the campaign on all socials, calling for youth leaders and youth organizations that need funding assistance to apply to our program with details of their mission and results of their work.
Hand selected projects with team leadership reviews. Launched fundraiser through GoFundMe and we were able to raise 10K for 25 projects, giving $300-$500 for each selected project.
Youth-led Mutual Aid Project Relief-Fund
Some of the youth-led projects we were able to fund!
All graphics created by me on Canva.
Impact-Driven Social Videos
Recorded and edited videos of zoom panels, in-person conferences and talks between CEO Dr. Connie Wun, and other community leaders and organizers for social platforms across Instagram, Meta, LinkedIn & YouTube.
Edited hours of footage for engaging clips to be used across social platforms, turning long-form videos into short-form.
Edited on Premiere Pro and After Effects.
Zoom panel series with Dr. Connie Wun & Eddy Zheng.
Social Media Graphics
Created on Canva
