Peak Performance Float

Overview

Peak Performance Float is a wellness center offering float therapy, infrared sauna, red light therapy, and recovery-focused services.

I coordinated and directed a brand photoshoot to create a cohesive visual asset library. The shoot was planned as an evergreen brand resource to support social, web, and paid campaigns.

The resulting assets improved visual consistency across channels and streamlined ongoing content creation.

Role: Brand asset strategy, photoshoot coordination, visual direction

Objective

Develop high-quality, on-brand visual assets to:

  • Elevate brand perception and trust

  • Improve consistency across marketing channels

  • Support social media content, promotions, and service education

Strategy

I approached the photoshoot as a brand asset strategy, not a one-off creative project. The goal was to create evergreen, multi-use content aligned with Peak Performance Float’s calming, premium, and recovery-focused brand identity.

Key strategic considerations included:

  • Identifying visual gaps across social, website, and promotional materials

  • Establishing a consistent tone (clean, calming, wellness-forward)

  • Prioritizing assets that could be reused across multiple campaigns and platforms

Execution

  • Developed a shot list aligned with brand values and service offerings

  • Coordinated scheduling, location logistics, and talent

  • Directed visual styling to ensure brand consistency

  • Oversaw asset selection and organization for easy reuse across marketing channels

Behind-the-scenes images from photoshoot:

Results

  • Created a cohesive photo library used across Instagram, website, and marketing materials

  • Improved visual consistency and brand professionalism across platforms

  • Enabled more efficient content creation and campaign planning using evergreen assets

  • Supported ongoing social and promotional efforts with high-quality visuals

Holiday Ads created with assets from photoshoot:

Key Takeaway

This project demonstrates my ability to manage brand-aligned content production, bridging creative execution with strategic marketing needs.

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