A film production company founded by director Cheryl Dunye that focuses on amplifying voices of diverse storytellers and filmmakers.
Jingletown Films
Managed social media calendar for both Jingletown Films and Cheryl Dunye; developed social media videos, posts and ads to use across Instagram, Meta and LinkedIn platforms while staying aligned to company goals and brand aesthetic.
Lead end-to-end merch campaign to promote company merchandise by sourcing vendors, managing budgets, organizing photo shoot, and developing online shop for campaign launch across social platforms and website.
Web Page Design & Merch Production
Lead the development of merch campaign and online store on company website using SquareSpace CMS platform, adhering to branding guide and aesthetic.
Sourced and contacted local screen printing vendors in the Bay Area to create limited edition Merch within the company budget.
Took product and retail pictures for both website and socials.
Determined price point based on production costs, materials, shipping, and limited availability of products.
Launched campaign after rounds of website reviews and edits with team leadership, and promoted merch utilizing Instagram and Meta ads for Jingletown Films social platforms.
Social Copy & Engagement
Significantly, increased social media engagement from 500 views to 500,000, with our highest liked post at 45K likes.
Social media copy and content planning adheres to Jingletown brand and tone, highlighting and showcasing films and filmmakers from diverse and marginalized communities, as well as planning film series based on current events and cultural, and inclusive national holidays and events.
Vertical Reels
1/2 variation of merch video for social platforms.
Shot myself & edited using CapCut & TikTok Studio.
2/2 variation of merch video for social platforms. Shot myself and edited using CapCut & TikTok Studio.