Bark Busters USA

Bark Busters USA is the worldwide leader in in-home dog training and dog behavior therapy, with branches across the US, Canada, and Australia.

I led the creative execution for multiple video marketing campaigns, including paid ads and seasonal/holiday messaging. Produced scalable, performance-ready video assets designed to reinforce brand trust while supporting paid and promotional marketing across platforms.

The work supported both national awareness and localized franchise marketing through consistent, adaptable video messaging.

Role: Video campaign leadership, creative execution, seasonal messaging

Overview

Objective

Create high-performing video assets that:

  • Supported paid advertising campaigns

  • Reinforced brand trust and authority

  • Capitalized on seasonal and holiday moments to drive engagement

Strategy

I approached each campaign with a performance-first mindset, ensuring videos were optimized for both brand clarity and conversion within short attention spans.

Strategic considerations included:

  • Clear messaging within the first few seconds for paid placements

  • Consistent brand voice across national and local campaigns

  • Seasonal storytelling tied to customer behavior and emotional moments

  • Modular video formats that could be adapted across platforms and timeframes

Execution

  • Led creative development and editing for video ad campaigns across social platforms

  • Produced seasonal and holiday video messaging aligned with promotional timelines

  • Collaborated with internal teams to align with creative campaign goals

  • Iterated on video assets based on campaign needs and performance insights

  • Delivered multiple video variations optimized for different placements and audiences

Developed company video used across USA & Canada branch

Results

  • Supported ongoing paid advertising efforts with fresh, on-brand video creative

  • Increased engagement and relevance through timely holiday and seasonal campaigns

  • Strengthened brand consistency across video touchpoints

  • Enabled scalable video production for a national brand with local markets

Key Takeaway

This work demonstrates my ability to lead video-driven marketing campaigns that balance brand storytelling with performance objective.

Previous

Jingletown Films
Next

Peak Performance Float